Tuesday, May 26, 2015

How to find your average CPM with Google Adsense

It’s important to establish your Google Adsense average CPM (cost per thousand impressions) to set the best floor rate in SwitchAds.

Your Google Adsense average CPM sets the baseline price that you are willing to sell (and currently sell) your advertising space for. If we can beat that price with SwitchAds, then we will. And if we can’t beat it, we can’t we simply pass the space back to your current provider to fill at your current average CPM.

This guide will help you to find your average Google Adsense CPM on your Google Adsense platform. In Adsense, this is called your Ad Request RPM figure.

Four steps to finding your Google Adsense average CPM

  1. Login to Adsense and click on Performance Reports.
  2. Click on Date Range and choose ‘All time’ or a more appropriate time range.
  3. Click on ‘Ad Units’ (for data earlier than November 4 2013) or click on ‘Creative Sizes BETA’.
  4. Locate the Ad Request RPM for each Ad Unit and use this as your Switch Ad Unit Floor rate for each respective Ad Unit.

What exactly is an Adsense impression? How does it pay?

Please forgive my ignorance, folks, but I'm really not sure that I understand how Adsense works. I can see that clicks on Ads give you cash, but why is there also a running total for "impressions"?

Firstly, what is an "impression"? Is it the posting of an Ad on your page? Or has it got something to do with the number of visits your page gets, whether or not someone clicks on an Ad?

On my Adsense account I currently have about 650 impressions and 33 page clicks, and I have so far "earned" the princely sum of $11 with my 40 hubs! Is the number of impressions significant, because they don't seem to relate to payment in any way?

Hope this helps ........ 
https://support.google.com/adsense/answer/191124?ctx=as2&hl=en&rd=1

Saturday, May 9, 2015

How Not To Get The AdSense Account Banned?

Understand Adsense TOS and Stop violating Adsense Policies:

Invalid Clicks:
This is where the maximum Adsense account get into danger zone. Most of publisher who starts with Adsense, they usually ask their friend to click on Ads or click on their Ads from different I.P. If Adsense team detect such activity, they put your account in disable mode to ensure and safeguard their Advertisers.
Also, many new publishers ask their readers to click on ads, which is also discouraged by Adsense as stated in their program policies.
Using Adsense on unsupported language blog:
At the time of writing, Google doesn’t support all the languages to qualify for Adsense program. If you have approved AdSense account and you are using it to show it on the blog whose language don’t qualify Adsense TOS, then make changes asap. Eespecially, if you are using any method to make your blog multi-lingual and serving Ads on it, this will be consider as violation. That’s the reason; I removed Global Translator plugin some time back.
Maximum Adsense unit on a single page:
AdSense work on simple rule of 1-2-3 to define the maximum number of ad unit on a single page. You can refer to previous post for more info : Maximum number of adsense unit on a single page. Though, this is not any violation of Adsense policies as this could be a mistake, and AdSense won’t show more than three content ad unit unless you are a premium Adsense publisher.
Sending ads on Email:
Many publishers started the trend of sending AdSense adverts within email, and sometimes it goes viral. Google find it against the program policies.
Advertisement label:
Many publisher started using trick like click here,   Click to see hot babe, and this also helped to encourage click. Encourage click? Oh, time to look at point 4. Or you use pop up script to show Adsense in pop-up and readers have to click on it to read the content, Ahh big no!
Competitive contextual advertisement:
Make sure you don’t use any other contextual advertisement program. Let Google ad sense by your only and favorite advertisement program. Though for monetization you can use many other ad networks and here are some which I have used, and they comply with Adsense TOS.Infolinks, BuySellads, Technorati Media, Viglink.
Altering the Adsense code:
So you are a programmer? Huh! doesn’t matter. Changing your Adsense code in any ways is not permitted by Google.
Shading with Image: Placing Google Adsense Image ad unit with adjacent image can be a great and smart move, but guess what? Do it and Google AdSense might ban you. Google TOS doesn’t allow use of shading your AdSense image ads with adjacent image.
Hosting Copyright content:
If you are running Adsense on a site which distribute copyright content like Movies, songs or any other files, you are most likely to get an instant ban. Adsense doesn’t allow putting Adsense on the site which distribute copyright stuff.
Linking to site who distribute Illegal and copyright content:
This is something which I got to know about in 2012 and one of the reasons why most of the sites are getting Adsense ban. If you are linking to sites like (Streaming movie), illegal or pirated software, Keygen sites, your AdSense serving might be disabled for that particular site. Here is the other type of content, which is not allowed for Adsense sites:
  • Porn, Adult material
  • Violent content
  • Racial content
  • Hacking/Cracking
  • Gambling/Casino
  • Pages selling Drugs, Alcohol (Beer or hard alcohol)
  • Pages selling Weapons and ammunition
  • Distribution of course work. Eg: Student essays
Above are just an example, and there could be more. So, you should avoid putting any such content on your blog or at least avoid serving Adsense on those pages.
Paid Traffic:
If you are buying traffic for your Adsense enabled sites, it’s not permitted according to AdSense TOS. Also, consider reading Adsense landing page Quality guidelines, which will give you ample amount of idea, what Google expect from your pages.
Making ads look like part of content:
You are free to make your ads blend with the content by changing the color or size, but don’t make it look exactly like content. In below image you can see what kind of mimicing is not acceptable:

Adsense for Domains

What is Adsense for domains?

Adsense for domains is a service where you point your parked domain to Google and Google will place ads on your domain name. You earn revenue when someone clicks on any of the links on your site.

How do I sign up for Adsense for domains?

Visit http://www.google.com/domainpark/ and apply for the Google Adsense for Domains program, when you are accepted, you need to point your domain to Google's servers.

Advanced features in Custom Search Engine

You can access more advanced features provided by CSE for added control and customization:
Refinements and Labels
Refinements are labels that you apply to web sites. They appear as a list of links above search results, offering users a way to narrow their search. When a user clicks a refinement label, the sites that you have labeled are given priority in the results. In addition to labeling sites, you can also specify words that are added to users' queries when they click a label, providing even more targeted results. 
Excluding sites
While AdSense allows you to filter ads by URLs, you can also filter URLs from your search results within your CSE account.
Collaboration
Collaboration is an optional feature for Custom Search Engines which allows other trusted users to contribute to your Custom Search Engine. Contributors can add sites to include or exclude in your search engine and apply search refinements to them.

Monday, May 4, 2015

WHAT IS GOOGLE ADSENSE & HOW DOES IT WORK?

SO WHAT EXACTLY IS GOOGLE ADSENSE?

What is Google Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targetted and relevant to the content of the site.
The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about. They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an articleabout car tires.
If you need more check out Google’s article: What is Google Adsense?

HOW DOES ADSENSE WORK (FOR PUBLISHERS)?

So, how does Adsense work? It starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc”
The Adsense spiders would then match my ads up with :
  1. Those specific keywords that people type into Google and display them to the top and right ofthe search results
  2. Websites (like yours) that display adsense ads.
The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bidfor) then my ads will show up on your site next to your article about gardening tools.
For more about how Adsense works check outGoogle’s help page.